The Ultimate LooksMax Guide In 2022

LooksMax, Looksmaxing, Ultimate Guides


Alright guys, today I’m going to show you how to looksmax properly. I have a ton of experience with looksmaxing, and can see that most guys on Reddit forums and YouTube comments have absolutely no idea what they’re talking about when it comes to this topic.

It’s kind of depressing listening to these dudes.

“It’s not possible to increase your value by more than 1 point!” (On a scale from 1 to 10).

“This doesn’t work for *insert race*”

“If you’re 5’9, then the best you can possibly hope for is a 7/10!”

This is all incorrect, and I’m about to give you a load of real-life demonstrations as to why this is the case. Make sure you read on to see these – some of them are plain ridiculous!

But if you want to be in the top 20% of men, you do indeed need to looksmax.

But I’ll help you to be a little more objective with this, and give you a game plan to max out your own looks.

The bad news, is that not everyone is going to be able to looksmax themselves into a complete 10/10 (although, you’ll still be able to make up for it with charisma, money, and other forms of status).

The good news however:

It is my strong opinion that unless you were born with a serious physical deformity, then you can work your way up to a 8+/10 physically, no matter who you are. Even if you’re starting from a 2 or 3/10. Not everyone can be the next ‘Gigachad’, but anyone with a bit of discipline can become an 8/10.


LooksMax Benefits

The reality is that the sexual marketplace has become increasingly more difficult for men over the past few decades.

One of the biggest reasons is that women are less financially dependent upon men and don’t ‘need men’ as much as they did historically from a survival standpoint. Things like women voting, entering the workforce, and the welfare system all play into this.

Another huge one is online apps like Tinder and Instagram. The currency in which women operate, is ATTENTION. For men, it’s SEX.

When women get an unlimited supply of attention as soon as they turn on their phone, the desire to actually go out and meet men in real life is extremely diminished. Which means that there is less sex available for the vast majority of men out there.

So through a combination of financial realities and apps that give women a constant supply of attention, they just aren’t as interested in the opposite sex in general.

But they are, and always will be, very interested in the men who are in the top 20% (or higher). And one of the best ways to get into the top 20%, is to Looksmax.

It’s not the only way. You do need to work on your social skills, game, money/lifestyle etc. But it’s one of the most predictable and reliable ways to rise up through the male hierarchy.

The Main Benefits

So here’s how a successful Looksmax project will benefit you:

  • You will get laid FAR more easily
  • Women will reject you far less often
  • You will build social confidence far more easily (due to lower rejections, higher acceptance rates)
  • If you want a girlfriend, that will come far easier to you due to the abundance of options
  • You will be able to pick higher quality girlfriends (extremely important in the modern era)
  • Other men will respect you more (size matters)
  • You will be able to make friends more easily
  • You’re more likely to get promotions at work

People simply like good-looking people, so you might as well take advantage of this. The benefits are endless really.

Now let me show you where you need to focus your efforts, if you want to looksmax successfully.

Your appearance can be broken down into four main categories, and we’re going to look at each of them:

1. LooksMax Your Face

This is the one that upsets guys the most (even more so than height).

The reason is that it’s probably the biggest determinant of how physically attractive you are, assuming you aren’t really poor in one of the other key areas.

But most guys simply have no idea what they’re capable of, because they’ve spent their entire lives walking around at 15-30% body fat, with a decent layer of fat covering their facial features. Trust me when I say this:

Until you’ve gotten to 10% body fat or less, with relatively low sodium in your diet (reduces water retention/bloat), you have no idea how good looking you can be.

I advise you to do this using Intermittent Fasting as it’s more long-term sustainable.

This is a nuclear-level strategy that alone can take men from a 3 to a 7/10, depending on their starting point and underlying bone structure. Even if your bone structure sucks, you’ll still look WAY better without the puppy fat – it makes you look feminine/boyish/weak.

(If you want to hit 10% body fat using Intermittent Fasting, make sure you get on my email list – nobody is better than me at getting guys lean):

    If your starting point is particularly low and you’ve got a really big face with a double chin etc., this could give you up to a 6 point boost (best case scenario) in your overall ‘looks score’. Really powerful stuff, depending on your starting point.

    Check out this example by Derek below (great website and Youtube channel – definitely check him out):


    So how exactly do you LooksMax your face?

    Pick The Right Fat Loss Diet To LooksMax Your Face

    The reality is that the best looking men on the planet, ALL have relatively low body fat levels.

    You don’t necessarily need to be 8% body fat. For you personally, you could be maxed out at 12% body fat, as long as you don’t have any water bloat from excessive sodium or alcohol the previous night etc.

    But for another guy, he may need to get down to 7-8% body fat if he has ‘chubbier cheeks’ genetically speaking (this 100% applies to me).

    These pictures are a little old (from back in 2014-2016 or so), but you can really see the facial transformation I went through right here, and it’s purely from reducing my body fat:


    My face is barely even recognisable – I look like a completely different person.

    This is why I tell guys that fat loss alone, has the potential to add 3-5 points to your overall value, and even if you think you don’t have much to lose, the reality is that you’re probably not at your peak (8-12% body fat.

    So how exactly do you choose the right diet?

    The diet that lead to this facial transformation for me, was Intermittent Fasting. Specifically, 18/6 fasting. I ate during a 6 hour window, and fasted the other 18 hours.

    Why did this work so well?

    1. It controlled my appetite, and my addiction to certain (sugar-heavy) foods
    2. This system reduced my body fat, and allowed me to boost testosterone by eating less of these highly estrogenic foods
    3. Intermittent Fasting actually fitted into my overall lifestyle really well, making the diet enjoyable, and thus sustainable

    This eating system single-handedly allowed me to go from a super-bloated 17% body fat, to a shredded 8%. It changed my life, and it can change yours too.

    All of my meal plans on offer are based on Intermittent Fasting, so definitely check them out.

    Eating Correctly To Looksmax

    Some extra nutritional pointers that will allow you to LooksMax:

    • Avoid alcohol like the plague
    • Limit your sodium intake
    • Stay the hell away from bread
    • Focus on meats & veggies as the basis for each meal

    So hopefully you’re starting to see just how critical your diet is when it comes to making a LooksMax transformation.

    I would say that unless you’re 5’4, or have a major facial deformity, then your diet is the most important factor of all of them.

    Beyond this, the main areas you need to look at for your face, are:

    • Grooming
    • Tan (if applicable, obviously)


    A good haircut that suits your facial shape will really help to improve how handsome your face appears (without actually changing your face). Your facial hair will do the same thing when well-shaped, and kept under control.

    Grooming makes a huge difference when you’re already relatively chiselled. There’s a reason that all male models are sub-10% body fat with really well-groomed hair. These are two of the biggest attraction-enhancers. If you don’t know how to groom your hair properly, go to a good hairdressers, and copy their techniques (this took me several years to get a hang of).

    Grooming can definitely add 1-2 points to your appearance, (2 points being fairly rare).

    Here’s another example, this time it’s not just a body fat transformation, it’s also grooming:

    Looksmax your face

    I would argue that this guy’s grooming could still be a bit better, but it’s a metric shit-ton better than it was in the before pic.


    If you’re pasty white, a good tan can make a night and day difference in your physical appearance, especially if you’re already fairly chiselled. Yes, this requires quite a lot of work if you’re naturally very pale with Scottish/Irish blood in you. You’ll need to have constant access to the sun, and be incredibly careful with your gradual-ramping-up of time spent in the sun.

    But there’s peptides like melanotan 2 that you can look into if you think a little ‘enhancement’ is worth it (I think it could be).

    Tanning can add 1-2 points to your appearance, with 2 points being fairly rare (although much more likely in the summer when you’re wearing less clothing).

    Here’s a tanning transformation using melanotan:

    Looksmax tanning

    2. LooksMax Your Physique

    A lot of guys online seem to be under the impression that your physique doesn’t count for much, and that it’s ‘all about your face’.

    While I agree that your face is the most important factor for most men, let me tell you something.

    If a guy is 6’0-6’4, and has an elite physique with high-level style, he can have a outright UGLY face and still get laid a ton. I’ve seen this countless times.

    Admittedly these guys were also confident, but my point is that physical dominance is very real and very important for attraction. You’ll also gain the respect of other men.

    Your physique matters. A lot.

    Here’s a physique transformation to demonstrate what I’m talking about. This is a WBFF fitness model, and it’s also a facial, grooming and tanning transformation too (can you see why getting to sub 10% body fat is so important for your overall looks?):

    Looksmax your physique

    You can read more about his journey here. (And yes I purposely chose a minority to show you what you’re capable of if you’re Asian).

    You Must Be Lean

    Where most guys go wrong with their physique transformations, is that they follow the advice of ‘just go lift’. This is good advice for making you more confident, but it’s nowhere near enough in terms of looksmaxing.

    ‘Just lifting’ tends to results in men looking too bulky, gaining facial bloat, and paying little attention to other areas of their appearance.

    If you want to looksmax your physique, it’s critical that you gain size, but then you cut down to 10% body fat or less.

    Whilst this isn’t going to be as insanely powerful as the facial transformation for most men (up to a 4-6 point boost in your ‘looks score’), it will definitely add 1-2 points for the majority of men who are not obese.

    If you ARE currently obese, this will be just as powerful as the facial transformation, with a potential 4-6 point boost in your physical appearance. This alone could literally take you from a 2/10 to an 8/10, depending on various other factors. At minimum it will take you to a 6/10.

    So how exactly do you Looksmax your physique?

    Pick The Right Training Program & Diet To LooksMax

    The right training program is something that will focus on building a solid v-taper – broad shoulders, narrow waistline. It’s not necessarily the ‘Bodybuilder look’ that women actually go for, it’s more about having some clear muscle, but broad shoulders and a complete absence of a belly.

    A fantastic program to help you to achieve this look is the Fighter Program (based on the Tyler Durden physique). Not only does it focus on the v-taper, but it also gives you the exact fat loss diet you need to follow in order to get to 8% body fat.

    It’s a training program and diet plan combined in one, explained in a full-blown video course. Really powerful stuff. If you’re serious about your Looksmax project, then I definitely recommend looking into it below:

    Hopefully you’re starting to see the power of this stuff when you combine several factors. Namely, a chiselled face, an elite physique, excellent grooming and a deep tan.

    Even with shite genetics, you can dramatically improve most of these if you looksmax.

    And I’m not even close to finished yet…

    3. LooksMax Your Height

    This one triggers so many guys. And I can see why, as height does matter a lot, and you have less control over your height than you do your body fat %, muscle mass, grooming, tan, and style.

    But here’s the thing – most women when they say they want a guy who’s over 6’0, they’re not being objectively honest.

    George Clooney filmography - Wikipedia

    Would they reject the good-looking, powerful, 5’10 CEO of the company they work for? Probably not.

    Would they reject George Clooney standing at 5’11? Haha, no. They’d cheat on their 6’3 boyfriend in a heartbeat.

    Would they reject Johnny Depp at 5’9? Not in a million years.

    So women aren’t being absolutely honest (in the masculine sense) with their words. What they ARE saying is this:

    “Assuming the man in question doesn’t have a significant amount of social proof, wealth, or isn’t extremely good looking, then I want him to at least be taller than me.”

    You Need To Be Taller Than Her

    So that’s what you need to focus on in order to looksmax. The truth is that 9 times out of 10, you need to be notably taller than she is, as women feel more secure and physically comfortable when they’re with a man that’s taller and stronger than they are.

    But you definitely don’t need to be 6’0, or 6’4 unless the woman is particularly tall herself (and even then there’s plenty of exceptions to the rule, trust me).

    Here’s what to do:

    If you’re under 6’0, start wearing shoes that have a good heel on them already. Usually this will be boots, or bigger trainers, and it will add an extra inch to your height. If you’re under 5’10, then in certain social situations, I think you should wear shoe lifts within these boots/trainers, if you’re really looking to looksmax.

    Shoe Lifts

    LooksMax your height

    A lot of guys have a problem with this, but here’s a reality check:

    Women have been doing this for a long time now – heels, make up, push up bras etc. They know the rules of the game. While most men are just clueless as to how competitive it is. It’s especially important under certain social scenarios. For example; first dates, weddings, parties, being in a club or bar where everyone is standing, and you’re directly being compared to other men.

    You want to get every advantage you can get, and good shoes + shoe lifts can give you an extra 1-3 inches to your height.

    If you’re 5’8 – 5’10, this could give you an extra 1-3 points boost in your overall ‘looks score’. If you’re below 5’8, it could give you more than 3 points, especially if you’re a decent looking guy who’s in good shape.

    4. LooksMax Your Style

    Improving your style isn’t going to make a huge difference if you’re either obese, or really really short. So if either of those apply to you, make sure you’re attacking #2 and/or #3 on the list first.

    But if you’ve got the other areas sorted, then your style can really amplify your overall look, especially if you’re relatively chiselled, and you’ve got a good physique.

    Fitness comes first. Then style is used to amplify your strong points (whether it’s your face or your physique).

    It’s no good having a fitness model level physique, and then wearing baggy clothing, and zero accessories. You want to show that shit off. It’s like keeping a Ferrari locked up in your garage 24/7 – makes zero sense.

    Here’s an example of a style transformation from a normal guy (check out Will Freeman’s SMV article here):

    Looksmax your style
    Looksmax your style

    And this is on a NORMAL guy.

    If you’ve got a really good physique, with really strong grooming, a tan, and a nice watch, this stuff becomes significantly more powerful. (The guy above has no physique, no tan, poor grooming etc.)

    If you’re a ‘normal guy’, this can add 1-2 points to your overall ‘looks score’. If you’ve got a great physique, you’re looking at 1-3 points.

    The secret is to wear very fitted clothing (probably more fitted than you feel comfortable with at first), with colours that look good for you and your skin colour. Read sites like Well Built Style to get some good ideas.

    LooksMax Conclusion: What Can You Expect?

    Hopefully this article has given you an objective analysis of what you’re capable of, even if you’ve got below average genetics.

    Unless you already score very highly in one of these areas, you need to work on ALL of them. There’s probably several things you can do to looksmax your face, your body, your height and your style.

    Working on all four is how you can transform from a 3 to an 8. Yes it takes work in order to successfully looksmax, and it takes time.

    But here’s what an average man (5’10, skinny fat-body with 17% body fat, average face, average/scruffy style) could expect within a couple of months, being an objective 5/10:

    • Add 1-3 inches to his height, making him 5’11-6’1. (This is an overnight result, although I would do this gradually if he was looking to add 3 inches. He doesn’t want people asking too many questions.)
    • Transform his style (this is an overnight result too, although the full benefits won’t be seen until he transforms his physique).
    • Max out his grooming with the help of multiple stylists. (This can be done within a couple of months, although the full benefits won’t be seen until his face becomes more chiselled).
    • Max out his tan with the help of melanotan (if he actually needs it), and some good ol’ vitamin D. (This can be done within a couple of months, although the full benefits won’t be seen until he becomes more jacked and more chiselled.)

    The height boost will immediately make him a 6/10 to most women, and then the style + grooming + tan will put him at a 7/10 to most women.

    He probably won’t become an 8/10 to most without getting chiselled and/or jacked. Getting to low body fat with a good physique and good height are the real ‘power strategies’ that do the heavy lifting, and then style, grooming, and a deep tan simply max out your looks as far as possible.


    In terms of the longer-term stuff, he would:

    • Build an elite physique which he would show off through his style, with muscle fit clothes year-round (this physique would take 3-4 years to build – most men don’t have the discipline). It would also require him to get down to 10% body fat after the muscle is built.
    • Max out his face, by getting as lean as he needs to get in order to look chiselled and handsome. Since his grooming, tan and style are already on point. (Getting down to 10% bf is enough for most men, and you could opt to ignore the physique and just maximise your facial aesthetics. Especially if you’re a naturally ‘bigger guy’). This would take 1 year or less, especially using OMAD with Phen Gold.

    Either of these actions would take him up to an 8/10 to most women – this is the power of a successful LooksMax.

    If he was disciplined enough to achieve both (and most men are not), he could even be a physical 9 to a lot of women, depending on his facial genetics and muscle insertions.

    Now this is your average guy.

    If you’re obese, you’ll likely get a 4-6 point boost by just losing all the damn fat. If you’re 5’6, you might be looking at 3-5 points if you really max out the boots, insoles, and muscle mass.

    Every man is different, and every man needs to focus on different things.

    But the common denominator is always hard work over time.

    Do you Want To LooksMax?

    Get on my email list ASAP. I’m constantly showing men new strategies to get jacked and get down to 10% body fat.

    It’s what I do best.

    Here’s the link (plus get lots of Intermittent Fasting freebies):

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