Start Here

Hello, and welcome!

Are you tired of being told that you can’t lose weight? Sick to death of trying diets that only work for a while, but somewhere along the way it all goes to pot? Good. I know it’s tough. It’s painful – seeing yourself make progress in the mirror, receive all the compliments etc. only to regress later on. It’s a nightmare.

It shatters your confidence, ruins your self-belief, and leads you to false conclusions that dieting doesn’t work, your genetics are below average and that you’ll never lose weight.


I’m Alex. My goal is to help Men Over 40 to stop yo-yo dieting. It’s to get Men Over 40 to their dream physique.

You’re capable of far more than you believe, we just need to get that ball rolling and build your confidence and self-belief.

fat loss tips

Improving your physique carries over into everything you do.

This is because it makes you:

  • More confident
  • More dominant
  • More responsible for your own success and goal achievement in all other areas (internal locus of control)
  • FAR better-looking
  • More abundant (as men and women will both treat you better)

It literally leads to a better life.

I have had almost 9 years of experience in the Fitness Game, with a significant percentage of this searching for the best long-term dieting system that allows you to stay lean, strong and healthy year-round (without drugs, of course).

I want to share my findings with you.

I will help you to:

  • Get shredded
  • Get anabolic
  • Pack on solid lean muscle
  • Dominate your health & vitality
  • Improve your confidence
  • Obliterate your goals
  • Level up your time management skills
  • Enjoy life more

You need to have the above handled – they’re all crucial for a man who wants to improve himself.

I intend to get you ahead of the game in ALL of the above areas.

Read this page to access some of my most popular articles.

I’m excited for you – it’s a great time to be getting into health and fitness, with such an abundance of information available for you.

The trick is to filter out the garbage and get to the golden stuff.


Questions? Email me: