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Your Sexual Market Value (SMV) will play a critical role in your dating and relationship life, because it determines the options you have sexually, and the loyalty you inspire in relationships.
This is not the same as your personal value, but rather, the reproductive value the opposite sex places on you on a macro level (not all women will value you the same).
I’m going to walk you through how you can dramatically increase your Sexual Market Value shortly. But first, let’s get into the real definition.
What Is The SMV Meaning?
SMV = where you fall in the ‘Male Hierarchy’.
A lot of guys on the internet will claim that if you’re not in the top 20%, you’re ‘invisible to women’. Whilst I don’t think it’s that extreme, I do see their point. I think a more accurate reality is that if you’re below average across the key areas like looks, social confidence, and money, you’re going to be more or less ‘invisible’ to hot, desirable women.
The hottest women in society are going to be going after the fitness models, the rich dudes, or the blue checkmark Instagram accounts, or guys with a combination of those things. Guys who have extreme social confidence will also have a shot with very hot women (although it’s a lot easier to be confident when you have the external stuff going for you).
Here’s the dictionary definition of SMV:
“Sexual market value (SMV) refers to an individual’s mating value, and it’s the the sum of all resources, personal qualities, and fitness indicators that he possess.“
I believe that this isn’t 100% complete as it doesn’t include social status or social proof (which is often very contextual), but it’s got the baseline definitions in place.
The better you do across the main areas:
- Physical appearance
This is important if you want to snag that hot blonde in your gym, or the Instagram model, or the cheerleader etc. Your SMV determines whether she will be initially interested or not.
If she’s a ‘9’, and you’re a ‘7’ (in her eyes), there’s just no way on earth she’ll give you the time of day (due to hypergamy). The ‘in her eyes’ part is the key here – your value is not what your friends, or your family tell you it is. Or even what society tells you it is. It’s what SHE thinks it is.
Just how feminism can tell an obese woman that size doesn’t matter and that she’s a 10 no matter what, 99.999% of men will disagree, thus, she’s not a 10 and she’s living a delusion.
How Sexual Market Value Works Over The Long-Term
Men’s value tends to rise into their thirties (only if they don’t get fat!), whereas women’s tends to drop off in their thirties. The sexual market value graph outlined above, demonstrates the relative peak for men. Meaning that men tend to hit their personal peak at some point in their thirties (whereas women tend to peak much younger).
But this is just for the average man.
The average man tends to pile on the weight once he gets into his forties, which really damages his SMV unless he’s very powerful or he’s world famous, and even then it’s still a definite negative.
But does this apply to the 43 year old who’s heavily invest in health & fitness, has 900 total testosterone and 11% body fat?
No it doesn’t apply at all, because it’s only based on societal averages. Men have the potential to improve going into their forties, but there’s a lot of ‘ifs’ and ‘buts’ involved.
It assumes your money continues to grow, and it assumes you do not decline physically. I believe these will be increasingly large assumptions going forward over the next few decades.
On the other side of this, you can have a 19 year old kid who’s genetically blessed – 6’2 with male model looks and an ever-improving physique. Is he going to be a 6/10? Or is he going to be much higher than this to most women? It’s the latter of course.
How Comfort Affects Sexual Market Value
Things often change even more when people get into relationships.
When men get comfortable (at any age), they almost always gain weight. This alone will lead to a severe reduction in your sexual market value. If another guy comes along who’s a lot better looking than you, and shows real interest in your gf or wife, you’re in trouble. Whether you want to admit it or not.
Conversely, you could get a promotion at work, buy a Maserati, or get down to a muscular 9% body fat, and all three would absolutely increase your SMV. You would also benefit from better treatment from your partner. She’s far more likely to be loyal to you long-term.
If you have strong game in addition to this, you can use your personal assets in order to gain social proof and promote intrasexual competition. This is definitely a good idea if your current relationship isn’t the best. The fastest way to getting better treatment from a gf or wife that doesn’t respect you, is for her to notice other women chasing after you.
Women in particular tend to get comfortable in relationships, and when they gain weight it’s disastrous for their SMV. While men can ‘make up for it’ in other ways if they’re wealthy or very charismatic, women cannot. Getting fat is the death of a woman’s Sexual Market Value, but she probably won’t care if she’s already married and popped out three kids.
How To Boost Your Own Sexual Market Value
The simple answer is this:
Max out your looks, money, status and social confidence. These are the ‘big four’ as far as gaining access to better quality women, not just sexually, but in terms of relationship quality.
No matter what your goal is with the opposite sex, improving your own sexual market value will help you tremendously.
For the long answer, let’s break it down further.
Your ‘looks’ can be broken down into four main categories, each of which are important. There’s a lot of guys who are short who obsess over height.
My answer is always “Do you think Tom Cruise has problems getting laid?”
There’s guys who obsess over their face being ugly, and my answer is always “Do you think X billionaire, Y rockstar, or Z footballer has problems getting laid?” (All of whom have ugly faces).
My point is not that you should become famous, but rather that you can AND WILL make up for any deficiencies in a variety of ways. The beauty of being a man is that you have many options to focus on, if you want to become attractive.
But the four main areas of your looks, include your:
You want to be at least above average in all four. If you manage to do this, your looks will not be a ‘limiting factor’ in your Sexual Market Value, and your overall life.
While you may never have the face of Tom Cruise, I can almost guarantee that your face will become FAR more handsome once you get your body fat % down to 10 or less. A tan is also very helpful. So too is excellent grooming – your hair and facial hair.
When you get down to 10% body fat or so, not only does your jawline become far more pronounced, along with your cheekbones. But you also lose the puppy fat, your face becomes more masculine-looking, and your overall ‘proportions’ improve too.
Getting lean is one of the biggest things you can do to looksmax.
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When it comes to your physique, a v-taper is the name of the game. Broad shoulders, narrow waistline (see how being lean has multiple benefits?). Ideally you’re also vascular, you have visible arm muscles, with a decent ass too (yes, women like this a lot). While you don’t need to be a high end fitness model, you DO need to at least have this masculine shape to your body.
Most men will need to gain about 10-30 pounds of muscle in order to achieve this, and you’ll also need to get down to 12% body fat or less. Any more than this and you’re really compromising the v-taper and the vascularity – both.
Diet is the most important part of the equation when it comes to this. So I would recommend Intermittent Fasting (especially for the fat loss part). You’ll also need to select the right meals that will keep you full, and maintain/increase testosterone levels.
You don’t want to be eating 6 meals a day when you’re in a calorie deficit, it ends up being a miserable 300 calories per meal, and nobody is going to maintain a fat loss program on that.
With your height, you do have less control over this than your physique and your style. But you have more than you believe. A man who is 5’7 can instantly become 5’9 or 5’10 with the right boots/shoes on. I advise you do this gradually over time though when it comes to shoes/insoles, as people who know you will ask too many questions if you’re blatantly obvious about it.
Your goal when it comes to height, is to reduce the number of immediate ‘no’s’ you get from women due to a sheer lack of height. Adding 2-3 inches will absolutely do this for you, if you’re below 5’11 or so.
Your style, like your physique, is 100% under your control. There’s just no excuses with this. Firstly, your clothes must be fitted. Secondly, the colours must go well together. Thirdly, you want to portray some kind of persona, whether it’s ‘athlete’, ‘business exec’ (suit), ‘rebel’, ‘biker’, or something along those lines.
This persona must be congruent though. You can’t pull off the athlete persona if you’re overweight or skinny. Nobody is pulling off the business exec persona at 18 or 22. Pulling off the rebel persona isn’t going to work if you’re a shy nerd.
Money, realistically, is a strategy for men in their 30s and beyond.
Not only is it just insane for a young man to blow all his money on a car to get girls, but it usually doesn’t even work anyway. He’s usually trying to compensate for a lack of looks and/or confidence.
Even if he’s not, the woman soon finds out that he doesn’t have the money like an older man does. Because he doesn’t take her out to the finest restaurants, five star hotels, and his apartment is a shitty studio.
Your Lifestyle Counts
When it comes to money, it’s your overall lifestyle. Cars are the most blatant ‘in your face’ demonstration of financial status. But realise that as soon as you buy the BMW or the Mercedes, you now also need to elevate all other areas of your lifestyle if you want to actually have success with this route. (Rather than it be a complete waste of money).
Meaning; a fancy two bed apartment (or large house), fancy dinners, regular vacations to nice resorts, expensive wine, champagne etc. You can’t have a nice car and then be a cheap-ass with everything else. That defeats the whole purpose of having ‘excess resources’ which is what’s actually attractive to women. They will realise on the first date that they’re being conned.
Young men who drive a Mercedes, yet live at home with their parents are completely wasting their time and money. They should focus on getting ripped instead if they want to get laid.
But if you’re over 30? There’s many ways to boost your money. The biggest ones are C-Level corporate roles, a skilled profession (surgeon/lawyer/pilot etc.), entrepreneurship, or becoming a top salesman.
You can get promoted at your job, obviously. But it probably won’t lead to the kind of money that actually impresses the modern day female.
One of the fastest ways (even if it’s painful), is to start a side hustle. Then build multiple streams of income, and invest ALL OF IT.
Eventually you get to the point where you’ve got a side business spinning off money on top of your main income, with investment income too. It’s really hard work, but that’s what’s required to have that kind of ‘money lifestyle’ for most men with normal jobs.
I personally know a couple of pilots who were earning ~£120-£160 (before tax) at their job. Then also had a side hustle which brought in an extra £30-£60k. It’s hard work, but worth it.
This has the potential to be the biggest one if you want that erotic beauty, but it’s also highly contextual.
The NFL captain may be incredibly high status in college, but a nobody five years later. The nerd in college may be a nobody, but twenty five years later, he’s a Surgeon or a CEO or a successful entrepreneur.
The armed police officer may have status when talking to people in the streets with his guns on show (no, not his biceps). But he could be a complete loser outside of that. The British Airways training captain may have status on the plane, but be looked down upon by bigger dudes at the bar.
You may have no social status in your new town. But one evening you walk into a bar with a 10/10 stunner on your arm, and immediately people (especially all the women) start asking questions.
Status is subjective, and it’s fluid. It’s not something that’s set in stone (outside of formal hierarchies like in the army, or a large corporation). It relies on other people responding to you in a certain way, which is why it’s so contextual and tricky to pin down.
But some of the best ways to ‘guarantee’ a certain amount of social status in most situations over the long-run, are to get jacked, get wealthy, and to boost your social confidence.
Fame Is The Ultimate Status
Men who are genuine 10/10s to the majority of hot women, defined as ‘she would immediately have sex with him and want him as a long-term boyfriend, no questions asked, no flaking, no BS, no shit tests, no objections, no drama’, are almost always famous. Actors, rappers, ball players. They’re famous and they have TONS of attention on them.
This is the power of social status. If you have enough of it in addition to looks or charisma, women will immediately view you as a 10.
Most men however, will never have enough status to become an ‘immediate 10’, and will instead have smaller amounts of status. You can also ‘build’ your way up to being a 10 over time to any specific woman via strong game/confidence.
But in terms of status, perhaps you work up to being a partner in your company. Maybe you have 30k followers on Instagram. Perhaps you have an Audi R8. You could just be known in your immediate social circles as a ‘ladies man’.
These will all lead to some social status, and then you’ll need game to build yourself up to higher levels over time, with the women/woman that you’re interacting with.
How To Get Status
So I’ve just given you the hints as to how to get status:
- Getting jacked and improving your physical appearance is very helpful, especially outside of your work environment. Even if it’s just other men treating you better.
- Earning a lot of money and driving around in an Aston Martin is also very helpful.
- Doing well on Instagram and having hot girls like/comment is a very powerful status indicator in the modern world.
- Being seen with attractive women in town is PURE sexual status to any other women in the vicinity.
- Having a strong network of valuable guys, is also a good status indicator. If you’re known as someone who can ‘make things happen’ – you are by definition, influential. (And this is not ‘money’, it’s different).
This is attractive in and of itself. I’ve personally known guys who are average looking, broke, and didn’t have any status. But they pulled left and right because of their charisma.
This is difficult to measure objectively, but it doesn’t mean that it’s not important.
While it’s difficult to be under-confident when you have status, this isn’t helpful for the man with zero social status. Plus, there’s more to it.
Simply practising social skills in certain environments is enough to develop your social confidence. Getting laid is also helpful. But one of the biggest recommendations I have for you is to learn how to get good at ‘daygame’.
Because in getting good at daygame, you will also become socially fearless, socially calibrated, you’ll boost your masculine energy, and more attractive to women. This is regardless of social status.
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