“Hypergamy Doesn’t Care”

Alpha, Alpha Physique, Hypergamy, LooksMax

Hypergamy Doesn't Care

Hypergamy is all the rage in the manosphere lately, and it provokes a lot of insecurities and/or anger within men, understandably.

One example of where this has happened was when Rich Cooper put out a poll on YouTube, asking women when they thought their man was the most sexy. The options went like this:

  • “When he has a mop in his hand, cleaning the floors in the house”
  • “When I see others admire him for being on his purpose”
  • “When he is doing traditionally masculine things (fixing/building)”
  • “When he is looking after the kids for me”
  • “When other men want to be him, and other women desire him”

As you can imagine, this caused a decent amount of controversy. But in particular, the last one was what caused so many conflicting responses. Women doing the usual ‘well I’m not like that’ (riiiiiiight), and men crying about how unfair it is that women’s biology works this way.

One comment from a guy in particular grabbed my attention:

“When women talk about ‘men’, what they really mean is ‘male human beings we like’. All other male human beings (>80%) do not even register. Think about it whenever you hear a woman talking about ‘men’.”

This kind of comment is exactly why this kind of guy is invisible to women, yet he doesn’t see it himself.

In this article, I’m going to delve into exactly why this guy’s mindset is wrong, even though his comment is factually correct, and crucially:

I’m going to give guys like him rock-solid solutions, so that they can save themselves from this weakness.

Hypergamy Definition

It really just defines female nature, and the tendency for them to chase men who are above them in the socio-sexual hierarchy. From Wikipedia:

Hypergamy (colloquially referred to as “marrying up”, occasionally referred to as “higher-gamy”[1]) is a term used in social science for the act or practice of a person marrying a spouse of higher caste or social status than themselves.

I would add also that it’s not just with marriage. You see this female tendency across ALL relationship types (including girlfriend/boyfriend, and friends with benefits) – they want a guy who is BETTER than them in some way. Be it looks, career, social status, or some kind of contextually ‘cool’ skill.

But the third one is the most powerful one, and that’s exactly what got people butthurt about Rich’s poll. Social status, to a woman’s hindbrain, is not your job, your career, or even how much money you make.

Social status is what other HOT women respond to, and what high value men look up to. THAT is status, and it’s hardwired into the human brain.

This is why celebrities and rockstars are 10/10s, even though they’re nowhere near as rich as Jeff Bezos or Mark Zuckerberg (who women definitely don’t fantasize about), and they’re usually not quite as good-looking as top WBFF fitness models/Instagram models.

Status. Is. King.

But even a man without social status can become VERY attractive to the majority of women, if he scores pretty well in the looks department, he’s financially secure and lives an interesting/exciting lifestyle, and he has strong social/persuasive skills.

As a man, you have many potential pathways to boosting your Sexual Market Value. For women, most of it is looks. For men, there’s really no excuse NOT to be attractive.

And it gets even better – you have 90+% control over it.

Hypergamy Doesn't Care

The Problem With The Commenters Mindset

I really don’t like the comment, as it stinks of this typical ‘boo-hoo’, ‘life’s so hard’ crap, when I know there’s a very strong chance this guy doesn’t have his diet on point, and hasn’t even stuck to a basic lifting program for more than three weeks.

His comment implied that he has absolutely zero control over his attractiveness, and that he’s going to be invisible to women forever.

“>80% of men do not even register with women.”



What are you going to do about it? Are you going to sit there and cry/boo-hoo about this fact? Or are you going to lose weight, gain muscle, improve your style, and start learning daygame?

Because I can guarantee that this guy does NOT look great, does NOT have good game, and in 12 months time, he will look the exact same as he did when he left this comment, if not WORSE.

And who’s fault is that?

Is it women’s fault? Are women evil?

Hypergamy Doesn’t Care About Your Excuses

Hypergamy doesn’t care about your struggles. Nor do I. Nor does anyone else. The only person who really cares is you. So what are you going to do to get yourself into the top 10% of men, so that hypergamy benefits you?

Guys who are obsessed with this hypergamy stuff need to stop whining about hypergamy (and the realities of the world) and start focusing on SOLUTIONS.

Hypergamy Doesn’t Care If You’re Overweight

One of the most obvious solutions is to improve your physical appearance by losing tons of body fat. Excess body fat (to a woman’s hindbrain) symbolises:

  • Physical weakness, rather than being protected from the predator that’s threatening ‘the tribe’
  • Physical slowness, rather than speed of action
  • Estrogenic activity, rather than testosterone and dominance
  • Poor health, and a ‘caveman’ that might not be around long-term to provide for her offspring

Again, don’t get angry at the game. Transfer that energy into the process that will allow you to WIN the game.

How To Improve Your Looks

While I make decent money online and have very strong game, they’re not really my areas to talk about as I’m not qualified.

But I AM qualified to talk about how you can get yourself to a jacked 10% body fat, which is universally attractive to women.

I can’t help you if you want to be the next Richard Branson. Or if you want to be the next ‘Mystery Method’, or the next Brad Pitt.

But I CAN help you if you want to look like a fitness model, which is guaranteed to put you in the top 10% of men so that you get noticed.

Here’s what you need to do:

  • Build up your physique to the point whereby you’ve got broad shoulders, and a good overall shape to your body. This will come from wide lats, wide side delts, and a narrow waistline.
  • Get your body fat % down to 10% or less (all fitness models are ripped).
  • If you’re short, wear the correct shoes with insoles if necessary – height matters, and you need to be taller than her (in the absence of social status or wealth).
  • Improve your style – the better your physique gets, the tighter you want your clothes to be (within reason). Good colour contrast is important, with at least one bright, eye-catching colour in there. Style is an amplifier for the man with a strong physique.

If you’d like to get to 10% body fat via Intermittent Fasting, make sure you’re on the email list where I share invaluable insights:

    And for heaven’s sake, stop whining about how women ‘don’t notice you.’

    The #1 way to attract more female attention, is to get better-looking. Lose the damn weight. Gain muscle. Get some cool, eye-catching outfits. And you will catapult yourself into the top 10%.

    But it all starts with you, and YOUR mindset.

    Hypergamy doesn’t care.

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